The Brief publishes expert contributors writing from real deployments, real decisions, and real failures. For operators. Not for the timeline.
AI in hiring is usually framed as who to hire. The practical use sits earlier: automating the first interview round so human judgement lands where it counts.
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Most companies start by asking which AI tool to buy. The ones whose rollout works start by asking where their time goes — and choose the tool after that.
An AI agent is a system that chooses its own next step to finish a task. That is powerful — and it is exactly why most business processes need something simpler.
The chatbot is visible, so it gets bought first. But most of the time a business loses is not in the conversation with the customer — it is in what happens after it.
Ten processes companies most often automate, grouped by department — with what every one that pays off has in common.
Nova Ekonomija interviewed our co-founder Helena Ivanov: why the AI bubble question is the wrong question, and what an hour a day really costs a company.
In 2019, Harish Natarajan debated IBM's Project Debater on a San Francisco stage. What he learned that night says more about persuasion than technology.